About the job

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

We’re looking to engage a Marketing Analyst (Ghana) to build and execute localized marketing strategies that drive growth across the region. You’ll work cross-functionally, analyze market trends, and leverage multiple channels to grow brand visibility and customer engagement.

WHAT YOU WILL DO

• Localized Marketing & CRM: Own the strategy and content for localized marketing and CRM campaigns, partnering with the global CRM team on execution and delivery.
• Brand Alignment: Work closely with the global marketing team to ensure regional efforts align with overall brand messaging.
• Social Media & Community: Manage local social channels (X, TikTok) and community platforms (Telegram) creating culturally relevant content.
• User Acquisition: Drive growth through partnerships, integrated campaigns, and community initiatives.
• Content Marketing: Lead local content efforts in collaboration with the global team.
• Integrate Campaign Management: Track campaign performance, analyze data, and optimize for ROI.
• Influencers & Partnerships: Engage key influencers, crypto communities, and strategic partners to amplify brand presence.
• Events & Activations: Plan and execute local events, AMAs, and promotional campaigns.
• Regulatory Compliance: Work with the Operations and Compliance Lead to ensure all marketing materials meet Nigerian regulatory requirements.

WHAT YOU WILL NEED

• Bachelor’s degree
• 3+ years in digital marketing, strategic communications, PR, or brand management – preferably in crypto, fintech, or tech
• Proven multi-channel campaign management experience (agency or client-side)
• Strong written and verbal communication skills with a talent for compelling storytelling
• Experience across traditional and digital media, including social platforms
• Excellent organizational skills; comfortable in fast-paced environments

COMPENSATION & PERKS

• Competitive compensation with a performance-based bonus
• Opportunity to build and shape institutional client relationships in a high-growth business
• Unlimited vacation policy
• Apple equipment provided
• Hybrid working model
• Work-from-anywhere flexibility aligned with role responsibilities