Your mission

Your north star is to generate attention and turn it into happy users. Every experiment, campaign, and story should serve that goal. You’ll lead and grow a world-class growth and marketing team, while setting the strategy and driving execution end to end.

What you’ll be doing

• Team leadership: Lead, mentor, and level up a small but exceptionally talented marketing team — acting as both coach and hands-on contributor
• Growth ownership: Drive the full funnel — acquisition, activation, retention, referral, and revenue — through organic and paid channels 
• GTM strategy: Own go-to-market planning and execution for new product launches, features, and campaigns
• Narrative & positioning: Craft a narrative that resonates with both crypto natives and mainstream users, positioning Pass App as the leader of a new AI-powered financial category
• Data & KPIs: Define, own, and communicate growth and marketing KPIs
• Product collaboration: Partner with product, design, and engineering on in-app growth loops
• Strategic partnerships: Build partnerships with protocols, platforms, and projects to accelerate growth and distribution

What we’re looking for

• Experience: 10+ years of experience in consumer growth and marketing (fintech, gaming, social, or crypto)
• Crypto-native: You understand CT dynamics, KOLs, communities, memes, DeFi, and tokenomics
• Leadership: You’ve built and led small, high-performing teams — balancing leadership with hands-on execution
• Proven growth: You have a track record of driving growth in a consumer product
• Full-stack marketer: You’re comfortable running experiments across community, content, paid UA, lifecycle, partnerships, and brand
• Hybrid thinker: You move seamlessly between funnel analytics, brand storytelling, and everywhere in between
• Builder mindset: You’re scrappy and fast-moving but also think in systems that compound over time
• Ownership: You see growth as your mandate end-to-end, from creative campaigns to product loops

Bonus superpowers

• 0 to 1 scaling: Experience taking a company or product from early stage to product-market fit and beyond
• Network: Connections with KOLs, crypto media, or a large social following that can amplify distribution
• Token track record: Experience launching and marketing a token, including crafting a narrative, distribution, and adoption
• Wallet experience: Direct experience driving growth or marketing for a crypto wallet product
• Thought leadership: Public speaking or thought leadership experience to represent the company in media, podcasts, or on stage