Role purpose:<\/strong>
To support the execution and scaling of Telecel\u2019s loyalty strategy by coordinating third-party partnerships, ensuring seamless campaign delivery, and strengthening operational discipline across all customer engagement initiatives in Mobile, Fixed, Enterprise, and Mobile Money.
1. Partnership Operations & Coordination
\u2022 Support onboarding and integration of third-party loyalty partners
\u2022 Manage day-to-day engagement with partners to ensure delivery of agreed benefits
\u2022 Track partner performance, utilization, and compliance with SLAs
\u2022 Maintain a central database of all loyalty partners and offers
2. Campaign Execution & Delivery
\u2022 Coordinate rollout of loyalty campaigns across all channels (SMS, digital, retail, call centre)
\u2022 Ensure campaign mechanics are accurately implemented and executed on time
\u2022 Work closely with CVM, Marketing, Digital, and Technology teams to deliver campaigns
\u2022 Support testing and launch readiness for all loyalty initiatives
3. Operational Governance
\u2022 Maintain a consolidated loyalty campaign calendar across all business units
\u2022 Track execution timelines and proactively flag risks or delays
\u2022 Ensure consistency and quality in campaign execution across segments
4. Reporting & Performance Tracking
\u2022 Produce weekly and monthly reports on:
\u2022 Campaign execution status
\u2022 Partner activity and performance
\u2022 Offer uptake and redemption levels
\u2022 Highlight operational gaps and recommend improvements
5. Cross-functional Coordination
\u2022 Act as the central coordination point between:
o Mobile, Fixed, Enterprise and MoMo teams
o Marketing, Customer Operations and Technology
\u2022 Ensure alignment and smooth execution of loyalty initiatives across the business
Core competencies, knowledge and experience<\/strong>
\u2022 Strong coordination and follow-through
\u2022 Good stakeholder management and communication skills
\u2022 High attention to detail and execution discipline
\u2022 Basic analytical and reporting capability
\u2022 Ability to manage multiple initiatives simultaneously
Must have technical\/professional qualifications: <\/strong>\u2022 Bachelor\u2019s degree in business administration, IT, Economics, Marketing or its equivalent. (MBA is a plus)
\u2022 A proven track record of managing customer loyalty and rewards programmes, including, operations, and business planning
\u2022 Strong analytical skills and business acumen.
\u2022 Build and maintain Partner relationship and key stakeholders in the value chain.
\u2022 Telecommunications \/ Banking \/ FMCG experience would be advantageous.
\u2022 Familiarity with customer engagement campaigns (ATL\/BTL, SMS, digital)
\u2022 Proficiency in Microsoft Office (Excel, PowerPoint, Word)
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