{"id":2904,"date":"2026-04-01T07:42:53","date_gmt":"2026-04-01T07:42:53","guid":{"rendered":"https:\/\/techjobsinghana.com\/?post_type=tjig-jobs&#038;p=2904"},"modified":"2026-04-01T07:43:42","modified_gmt":"2026-04-01T07:43:42","slug":"growth-marketer","status":"publish","type":"tjig-jobs","link":"https:\/\/techjobsinghana.com\/fr\/tjig-jobs\/growth-marketer\/","title":{"rendered":"Growth Marketer"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-about-the-job\">About the job<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Role<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are looking for a data-driven Growth Marketer to lead user acquisition and retention for <strong>emp.ai<\/strong>, our AI-guided mentorship platform. This is a full-time hybrid role with need-based office requirements in Accra for a self-starter who thrives in a fast-paced EdTech environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As our Growth Marketer, you will be the architect of our conversion funnels, optimizing the journey from a student\u2019s first click to their final exam success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What You Will Do<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Experiment and Scale:<\/strong> Design and execute cross-channel growth experiments to drive both B2C student and B2B school acquisition.<\/li>\n\n\n\n<li><strong>Funnel Optimization:<\/strong> Own the conversion funnel by analyzing user behavior to optimize landing pages and drive active mentorship engagement.<\/li>\n\n\n\n<li><strong>Campaign Management:<\/strong> Manage and scale performance marketing across Meta, X, and LinkedIn targeting the Ghanaian and West African academic sectors.<\/li>\n\n\n\n<li><strong>Product Collaboration:<\/strong> Work closely with the product team to implement growth loops, referral programs, and in-app triggers that turn users into advocates.<\/li>\n\n\n\n<li><strong>Data Driven Insights:<\/strong> Analyze marketing attribution, CAC, and LTV to refine our go-to-market strategy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What We Are Looking For<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Growth Expertise:<\/strong> 2+ years of experience in growth hacking, performance marketing, or digital lead generation within the EdTech or SaaS space.<\/li>\n\n\n\n<li><strong>Analytical Power:<\/strong> Proficiency in Google Analytics, Meta Ads Manager, and CRM tools to turn raw data into actionable growth strategies.<\/li>\n\n\n\n<li><strong>Market Knowledge:<\/strong> A deep understanding of the Ghanaian academic landscape such as BECE and WASSCE and how to communicate value to students and educators.<\/li>\n\n\n\n<li><strong>Strategic Execution:<\/strong> A doer who can think big-picture while managing ad copy, A\/B testing, and lead nurturing.<\/li>\n\n\n\n<li><strong>Education:<\/strong> Bachelor\u2019s degree in Marketing, Business, Computer Science, or a related field.<\/li>\n<\/ul>","protected":false},"featured_media":2905,"template":"","recruiter-features":[],"job-types":[11],"tjig-job-categories":[67,77,7],"class_list":["post-2904","tjig-jobs","type-tjig-jobs","status-publish","has-post-thumbnail","hentry","job-types-full-time","tjig-job-categories-adobe-creative-suite","tjig-job-categories-system-engineers","tjig-job-categories-ui-ux-designers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Growth Marketer | Tech Jobs In Ghana<\/title>\n<meta name=\"description\" content=\"About the job About the Role We are looking for a data-driven 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