{"id":2293,"date":"2025-08-05T21:07:45","date_gmt":"2025-08-05T21:07:45","guid":{"rendered":"https:\/\/techjobsinghana.com\/?post_type=tjig-jobs&#038;p=2293"},"modified":"2025-08-05T21:07:47","modified_gmt":"2025-08-05T21:07:47","slug":"senior-performance-marketer","status":"publish","type":"tjig-jobs","link":"https:\/\/techjobsinghana.com\/fr\/tjig-jobs\/senior-performance-marketer\/","title":{"rendered":"Senior Performance Marketer"},"content":{"rendered":"<p><strong>Your Role<\/strong><\/p>\n\n\n\n<p>This is a&nbsp;founding, hands-on role&nbsp;for someone who can execute fast, iterate with creative and funnel inputs, and scale what works. You\u2019ll inherit high-performing campaigns and work directly with our CMO to double down on growth.<\/p>\n\n\n\n<p>You\u2019ll then also have the opportunity to test and scale new channels (TikTok, Meta, Snapchat, Native, ASA) depending on performance and market constraints.<\/p>\n\n\n\n<p><strong>Your Responsibilities<\/strong><\/p>\n\n\n\n<p>Campaign Ownership and Scaling<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Take the lead on one or two paid acquisition channels across direct-buy and programmatic networks (e.g., ExoClick, TrafficStars, TrafficJunky), with potential to expand scope based on performance<\/li>\n\n\n\n<li>Contribute to building scalable acquisition funnels \u2014 from execution to iteration \u2014 with aggressive growth targets in mind<\/li>\n\n\n\n<li>Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV<\/li>\n<\/ul>\n\n\n\n<p>Performance Analysis and Strategy<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor performance daily using tools like Voluum, GA4, and internal dashboards<\/li>\n\n\n\n<li>Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior<\/li>\n\n\n\n<li>Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves<\/li>\n<\/ul>\n\n\n\n<p>Creative &amp; Funnel Optimization<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Own the creative briefing process: define hooks, formats, and angles based on performance patterns<\/li>\n\n\n\n<li>Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages<\/li>\n\n\n\n<li>Implement systems to reduce creative fatigue and increase speed of testing<\/li>\n<\/ul>\n\n\n\n<p>Partnership Management &amp; Media Strategy<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build strong relationships with traffic sources and negotiate premium placements and custom deals<\/li>\n\n\n\n<li>Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria<\/li>\n\n\n\n<li>Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly<\/li>\n<\/ul>\n\n\n\n<p>Automation &amp; Scaling Systems<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify opportunities to streamline acquisition processes through automation and internal tools<\/li>\n\n\n\n<li>Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently<\/li>\n<\/ul>\n\n\n\n<p>Challenges You\u2019ll Tackle<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scale existing campaigns to 3x+ budget while maintaining CAC\/ROAS goals<\/li>\n\n\n\n<li>Contribute to growing the user base from 30M to 100M users in the next 12 months<\/li>\n\n\n\n<li>Execute 0-to-1 testing in new channels<\/li>\n\n\n\n<li>Improve conversion through landing page testing and funnel iteration<\/li>\n\n\n\n<li>Own both creative input and analytical feedback loops<\/li>\n<\/ul>\n\n\n\n<p><strong>Your Qualifications<\/strong><\/p>\n\n\n\n<p><strong>Hard Skills<\/strong><\/p>\n\n\n\n<p>Must-Haves<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4\u201310+ years in performance marketing or user acquisition<\/li>\n\n\n\n<li>Proven track record managing $1M+\/month in paid media spend<\/li>\n\n\n\n<li>Full ownership of campaign execution, results, and optimization<\/li>\n\n\n\n<li>Experience with Meta, TikTok, Snapchat, ASA, or native platforms<\/li>\n\n\n\n<li>Analytical fluency: GA4, Voluum, tracking setups, dashboards<\/li>\n\n\n\n<li>Strong creative instincts: can write briefs, analyze hooks, and iterate fast<\/li>\n\n\n\n<li>Experience optimizing landing pages and funnel conversion<\/li>\n\n\n\n<li>Comfortable with NSFW content and running campaigns on adult networks<\/li>\n<\/ul>\n\n\n\n<p>Nice\u2011to\u2011Haves<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Past exposure to subscription models and CAC\/LTV frameworks<\/li>\n\n\n\n<li>Familiarity with DSPs and programmatic environments<\/li>\n\n\n\n<li>Experience in sensitive or regulated verticals (e.g. dating, femtech, telehealth)<\/li>\n\n\n\n<li>Track record of scaling UA for mobile apps<\/li>\n<\/ul>\n\n\n\n<p><strong>Soft Skills<\/strong><\/p>\n\n\n\n<p>\ud83d\udde3 Strong communication &amp; collaborative skills (perfectly fluent in English)<\/p>\n\n\n\n<p>\ud83e\udde2 Goal-oriented, ownership and commitment<\/p>\n\n\n\n<p>\u26a1\ufe0f Doer mindset &#8211; we are moving fast and need people who can balance execution, planning, and strategy<\/p>\n\n\n\n<p>\ud83c\udfaf Obsessive about speed, performance and iteration<\/p>\n\n\n\n<p>\ud83e\udde2 Humble &#8211; willing to learn, open to feedback<\/p>\n\n\n\n<p>\ud83c\udf6d #NSFW &#8211; Comfortable building products based on uncensored models and content<\/p>\n\n\n\n<p><strong>Why EverAI?<\/strong><\/p>\n\n\n\n<p>\ud83d\udcc8&nbsp;Exponential Growth: From 30M+ users in 18 months, to 100M next \u2014 and 500M beyond<\/p>\n\n\n\n<p>\ud83d\ude80&nbsp;Track Record of Category-Creating Innovation: We consistently launch&nbsp;world-first AI applications&nbsp;\u2014 setting the pace, not following it<\/p>\n\n\n\n<p>\ud83c\udf0d&nbsp;Global Impact: Top-tier user growth, real-world adoption, and cultural relevance<\/p>\n\n\n\n<p>\ud83e\udde0&nbsp;Proven Leadership: A senior team that\u2019s&nbsp;launched, scaled, and exited &amp; IPO\u2019d multiple scale ups&nbsp;\u2014 now fully focused on reshaping AI companionship<\/p>\n\n\n\n<p>\ud83d\udc65&nbsp;Elite Remote Team: 100% remote and built to win \u2014 world-class talent from&nbsp;Tier 1 tech companies, with a culture of ownership, velocity, and radical creativity<\/p>\n\n\n\n<p>\ud83d\udee1\ufe0f&nbsp;Ethical Core: Our AI ecosystem is governed by&nbsp;EverGuard, our proprietary AI moderation technology, ensuring responsible development at scale<\/p>\n\n\n\n<p><strong>Ce que nous offrons<\/strong><\/p>\n\n\n\n<p>\u270d\ufe0f We prefer a B2B contract but we can be flexible, as long as you\u2019re in it for the long haul<\/p>\n\n\n\n<p>\ud83d\udccd Full-remote (you work from the place that suits you best)<\/p>\n\n\n\n<p>\ud83c\udfdd\ufe0f 4 weeks PTO<\/p>\n\n\n\n<p>\ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc66&nbsp;Annual gathering to get to know each other better<\/p>\n\n\n\n<p>\ud83d\udc86\u200d\u2640\ufe0f Wellbeing budget up to 200$<\/p>\n\n\n\n<p>\ud83d\udcda Learning budget<\/p>\n\n\n\n<p>\ud83d\udcbb Company laptop<\/p>\n\n\n\n<p>\u26a1\ufe0f GPT-4, Mistral and Hugging Face Pro plan<\/p>","protected":false},"featured_media":2294,"template":"","recruiter-features":[],"job-types":[13],"tjig-job-categories":[67,7],"class_list":["post-2293","tjig-jobs","type-tjig-jobs","status-publish","has-post-thumbnail","hentry","job-types-remote","tjig-job-categories-adobe-creative-suite","tjig-job-categories-ui-ux-designers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.8 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