{"id":1956,"date":"2025-06-24T19:37:47","date_gmt":"2025-06-24T19:37:47","guid":{"rendered":"https:\/\/techjobsinghana.com\/?post_type=tjig-jobs&#038;p=1956"},"modified":"2025-06-24T19:37:50","modified_gmt":"2025-06-24T19:37:50","slug":"social-marketing-and-content-lead","status":"publish","type":"tjig-jobs","link":"https:\/\/techjobsinghana.com\/fr\/tjig-jobs\/social-marketing-and-content-lead\/","title":{"rendered":"Social Marketing and Content Lead"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"the-role\">The Role<\/h2>\n\n\n\n<p>As the Social Marketing and Content Lead you\u2019ll be responsible for much of how Ethena\u2019s public brand and persona is perceived by the world. You\u2019ll improve social and community engagement, take a major role in driving the adoption of Ethena\u2019s products and have a direct impact in the level of success for all that we do. You will be the primary voice of Ethena.<\/p>\n\n\n\n<p>This role involves overseeing all aspects of Ethena\u2019s social media strategy, content creation, community engagement, and public communications. Utilising your deep understanding of crypto ecosystems, emerging trends, and audience behaviours, while collaborating with multiple teams internally and externally, you\u2019ll maintain a consistent narrative of all that Ethena does, growing our markets and ever deepening relationships with our audiences and communities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-ll-do\">Ce que tu feras<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop and implement a comprehensive social media marketing strategy aligned with the company\u2019s vision and business objectives.<\/li>\n\n\n\n<li>Improve Ethena\u2019s visibility on social platforms, both through further developing individual team member and company accounts.<\/li>\n\n\n\n<li>Continuously produce aesthetic visuals and engaging informative content highlighting new products, partnerships, user utility and growth metrics.<\/li>\n\n\n\n<li>Work with internal and external designers to enhance Ethena\u2019s branding for content.<\/li>\n\n\n\n<li>Maintain content libraries, calendars and pipelines for various teams.<\/li>\n\n\n\n<li>Play a role on the Converge initiative with Securitize, to attract new projects and products to build within the ecosystem and attract users to those protocols and products. Be a mentor\/advisor to ecosystem teams, ensuring Ethena\u2019s brand can be felt throughout the ecosystem while allowing projects to maintain their own personalities<\/li>\n\n\n\n<li>Build an industry leading Community, hosting events at conferences, on social media, Discord, and other platforms.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-we-re-looking-for\">What We\u2019re Looking For<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deep social media marketing experience in crypto, specifically X\/Twitter and runs or has run a high profile X\/twitter account.<\/li>\n\n\n\n<li>Plugged into industry trends, with a strong understanding of crypto and DeFi concepts, including familiarity with regulatory considerations in crypto marketing.<\/li>\n\n\n\n<li>Previous success driving brand growth, user acquisition, and community engagement in the Web3 space.<\/li>\n\n\n\n<li>Experience with graphic design tools such as Figma to aid content production.<\/li>\n\n\n\n<li>Exceptional written and verbal communication skills in English, with a talent for storytelling.<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"featured_media":1918,"template":"","recruiter-features":[],"job-types":[13],"tjig-job-categories":[10],"class_list":["post-1956","tjig-jobs","type-tjig-jobs","status-publish","has-post-thumbnail","hentry","job-types-remote","tjig-job-categories-tech-support"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.8 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Marketing and Content Lead | Tech Jobs In Ghana<\/title>\n<meta name=\"description\" content=\"The Role As the Social Marketing and Content Lead you\u2019ll be responsible for much of how Ethena\u2019s public brand and persona is perceived by the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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