Position: Coordinator, Enterprise Value Management
MTN Level: L2
Function: Enterprise Business
Department: Enterprise Products and Marketing
Emplacement: Accra
Rapports à : Manger, Enterprise Value Management and Analytics
Job Summary
The Enterprise Value Management (EVM) Analyst plays a pivotal role in shaping customer growth and retention strategies by developing a deep understanding of Customer Lifecycle dynamics, usage behaviours, and product adoption patterns across the Enterprise portfolio. Leveraging advanced analytics and customer insights, the role identifies value creation opportunities, drives proactive churn mitigation initiatives, and optimizes Customer Lifetime Value.
Job Context
- Dynamic and highly competitive telecommunication & ICT industry
- Evolving technology era
- Multi regulated environment
- Environmental, social and governance prioritized
- Regionalization structure implication
- Multinational environment – Technology Group best practices
- Continuous Infrastructural expansion
- Performance driven environment
- Diverse cultural environment
- Partnerships
Job Role
Enterprise Value Management and Commercial Strategy
- Support customer value management initiatives through analysis of customer behaviour, revenue trends, and lifecycle performance.
- Provide insights to enhance campaign effectiveness, customer retention, product adoption, and business growth.
- Track market developments, competitor activities, and commercial performance to support informed decision-making.
Reporting and Performance Management
- Analyse large and complex datasets to identify trends, behavioural drivers, and opportunities related to customer engagement, retention, and churn reduction.
- Transform complex data into actionable insights that drive customer value, retention, and commercial performance.
- Produce and enhance dashboards, reports, and scorecards to track key EVM metrics and business outcomes.
Customer Lifecycle & Value Growth
- Execute customer value management initiatives that drive subscriber growth, customer engagement, retention, and revenue performance.
- Support the management of customer segmentation, loyalty programmes, and targeted campaigns to enhance customer experience and advocacy.
- Analyse campaign outcomes and customer behaviour to identify opportunities for increased product adoption, transaction growth, and cross-selling.
Education
- Minimum of bachelor’s degree in computer science, Information systems, computer/electrical/telecommunications engineering, statistics, marketing or related degree.
Experience
- Minimum of 3 years’ relevant experience in a similar role
- Strong working knowledge of data tools (SQL, Python, BI tools) and EVM platforms
Technical Competencies of:
- Knowledge in customer value management
- Knowledge and experience in data analytics & reporting/visualization tools (Power BI, Tableau, etc)
- Knowledge and experience in data analytic tools (SQL, Python, SAS)
- Data mining and modelling
- Data visualization and reporting
- Advance excel with excellent modelling skills.
- In depth knowledge of the market and industry
- Understanding of technology and services
- Knowledge of standard office practices and procedures
- Strong knowledge in Management of Customers
- Cloud and digital services
Must live the MTN Values of
- Lead with Care, Collaborate with Agility, Serve with Respect, Can Do with Integrity, Act with Inclusion
Must exhibit the MTN Vital Behaviors of
- Complete Candor, Complete Accountability, Active Collaboration & Get it done.
How to Apply
- Qualified applicants should indicate Vacancy Ref no: MTN-EBCVM2612 as the email subject and ensure that CVs are saved in applicants’ names. Applications without the subject and CVs saved in their names will automatically be disqualified.
- Interested and qualified applicants should send their Curriculum Vitae by 4th September 2026to: mtnghanarecruitment@mtn.com
- Values are the core of MTN’s Culture, our five values called “Live Yéllo” is the force that unites and inspires each of us to make an impact that matters in the world. Tell us: Which of our five Live Yello values resonates most with you and why? (Limit 250 words).
- Only shortlisted applicants will be contacted.
